Win a $1,000 LEGO Prize Pack in the Toys"R"Us Bricktober Sweepstakes
Bricktober is back and bigger than ever! Toys"R"Us is celebrating everyone’s favorite LEGO® tradition with a month-long sweepstakes packed with creativity, color, and prizes. One lucky winner will score a $1,000 LEGO Prize Pack, while 20 more will snag themed LEGO sets through weekly build challenges.
This is your chance to show off your creativity and join builders everywhere in celebrating the joy of play. Whether you’re a lifelong LEGO fan or a parent sharing the fun with your kids, Bricktober is all about building memories—one brick at a time.
Who Can Enter
Open to legal residents of the 50 United States and DC, ages 18 and older. Up to six entries per person are allowed.
Giveaway Ends
October 31, 2025
How Often You Can Enter
Up to 6 total entries (including weekly challenges)
Prize Details
Grand Prize:
Curated LEGO Prize Pack valued at $1,000
Weekly Build Challenge Prizes (20 total):
Each winner will receive one LEGO set (ARV varies, $9.99–$89.99 each)
How to Enter
Step 1:
Follow @toysrus on Instagram.
Step 2:
Like the official Bricktober Sweepstakes post, tag one friend in the comments, and you’ll receive one entry.
Step 3 (Bonus Entry):
Share the post to your Story with the hashtags #BricktoberBuild and #Sweepstakes, tagging @toysrus.
Step 4 (Weekly Build Challenges):
Each Sunday in October, Toys"R"Us will announce a new LEGO build theme. Post your creation on Instagram Stories with the required tags and hashtags to earn up to four additional entries—and a chance to win exclusive LEGO sets.
The grand prize drawing will take place on or around November 3, 2025.
Rules and Regulations: Read the Official Rules & Regulations.
